Animoto is a video editing mobile application to make IG stories cool.
Instagram Stories Best Practices
Sidenote: Phil Zito podcast is really good I hear..
Keyword Cannibalization is when one or more pages are ranking for the same keyword. Take one down, redirect it, beef up the one you want to keep and voila.
How to improve pages:
4 automatic emails that work
2 More Email Tips
We are all naturally conducting behavioral analysis without realizing it. If a service or product has 10 5-star reviews and it’s competition has 250 4-star reviews we know that the larger set of reviews is likely to be most accurate than the small set. The small set seems inconclusive. “We use other people's behavior to dictate what to buy, for example, looking at likes, shares, comments…”
Emails that start with a numerical number had a higher open rate, for example, 9 Types of Roofing Material.
Brian also had a slide with a lot of tools used for the behavioral analysis of websites, landing pages, and social media accounts. Stick.ai for example tracks eye movement, which is more valuable than a heatmap or click tracking.
By asking “What almost kept you from buying today” right after someone makes a purchase on your site, you can get valuable feedback immediately. A site I was on did this to me a week or so before going to the Denver Digital Summit, it wasn’t intrusive and I actually gave my feedback.
You can figure out people’s daily patterns and perhaps predict where they are intending to go next, based on where they went yesterday. So if someone goes to a casual Chinese Restaurant and we collect data suggesting they frequent casual dining we can market casual dining to them, and fine dining to those who prefer to frequent a more finer experience.
The key is “location provides context, context provides intent”. If you know where a person was before you can try to predict where they are going, and catch them before they go.
If you collect more data on these individuals, age, family status… then you can target a broader audience with these similar attributes by creating a look-a-like audience, based on this smaller pool of data.
Findings Indicate Democrats and Republicans Live in the Same Neighborhoods
There was also a super interesting study that shows a map of the residential locations for democratic and republican voters. There were very obvious clusters of red and blue all over this map indicating that liberals and conservatives, for whatever reason, are all attracted to the same neighborhoods.There is no way for them to know who lives their already and their prospective neighbors voting preference when they choose that house.
Go and follow her now if you are a marketing nerd. She is factual, hilarious, and completely relatable.
How can you make customers lives easier and better? A brand doing this exceptionally is peterforamerica.com they have created a community. On his site, they allow you to create your own yard signs for his campaign. What can you do to help connect a community?
Reshma is helping young girls from all over the world transform their emotional energy into solutions for environmental, social, political, and economic issues. I just LOVE her! I was so captivated by this woman I didn’t take any notes. She was the only keynote speaker to get a standing ovation from some of the audience members. I am currently reading her book Brave, Not Perfect. She is life goals.
We are most productive after we wake up from a nights sleep, least productive in the afternoon, and then it spikes back up a little bit in the evening. Night owls and morning people have different peak times of productivity and that is just fine!!! Not everyone needs to peak at 6 in the morning. Schedule your meetings according to who you are scheduling these with. If you are meeting with a bunch of night owls, host your meetings in the late morning.
These findings also indicate that it is crucial to never book an appointment with a medical Dr. in the afternoon!!! Just don’t do it! More drugs are prescribed and more health concerns are diagnosed and found in the afternoon than in the morning. Save yourself and your family by only booking Dr.’s appointments in the morning.
LIWC, a natural language processing (aka artificial intelligence) tool, analyzed a large pool of social media posts and found out when people are happiest during the day, it was definitely in the morning and early evening.
Random facts also found by this speaker and his studies, 29 year olds are mostly likely to run their first marathon and always give bad news first, no matter how uncomfortable it makes you.
If a customer stays with you for a long time treat them for it. An example company that doesn’t do this is cable companies. Every year our cable bills rise, even if you’re with them for 10+ years. That’s not cool! The Airlines mileage rewards program is a great example of long term reward systems.