There are two ways digital marketing agents are compensated; retainers or commission.
Who retainers make sense for.
If you are super busy, want minimal communication with your agent, let’s say once per month, need to be hands off, dislike being online ever, then paying a retainer makes the most sense for you. You can expect to pay from $500 to $2,500/mo. This price range will get you management of one account to all the possible online social accounts and website optimization. More about what all goes into a successful digital marketing plan later.
Who commissions make sense for.
If you prefer paying for marketing after you get paid then commission is a good option for you. This requires you to be more hands on, and you can expect to speak with your agent once a week or more. Expect to pay anywhere from 3-30% commission or a set amount per lead even if the sale doesn’t go through. Your agent will likely work from 10-30 hours/ week marketing on all of the available channels doing anything they can to bring in business.
Both are very viable options for the right business owner.
What Goes Into a Successful Online Marketing Plan?
Social Media - accounts you may need to be active on include Facebook, Instagram, LinkedIn, Twitter, YouTube, Alexa and so many more. Find a complete list of the world's largest online social networks here.
Engagement - is more important than getting page likes or followers. When you monitor each social media account, you immediately find out how customers are responding to your brand. You can respond quickly to bad reactions and put out any potential fires before they even get started. It also feels great to see all the wonderful things people are saying about your company.
Blogs - are a way to educate your customers about product benefits and unique features. Blogs increase your SEO by stuffing your website with information that your users are looking for. By looking up which keywords are searched for in Google, you get immediate insights into what your audience wants. If you give it to them better than your competition, you’re going to win their business.
Landing pages - give your customers more information about your product(s) and allows you to capture their information: ie. name, email, phone number, company name, or give something away.
Content creation - The right digital marketing agent will not assume what you want to say but interview you and ask you vocally what your brand is about. The agent will then copy it into written form and turn it into online content that is authentic to you and your company but still website friendly. If done properly, there is no more poorly written blogs or misinformation, everything is true to your company.
Newsletters - create an ongoing one-on-one conversation between you and your prospects. Conversion rates are very high for newsletter campaigns. ActiveCampaign and MailChimp are the best email software solutions out there. This is probably one of the most important aspects of online marketing.
Paid Advertising - brings a lot of traffic to your website and puts your brand in front of more people, precisely when they are looking for you. Google Ads, Facebook and Instagram Boost are just some examples of paid advertising. Only pay for advertising on social accounts if the content is organically getting engagement. You don’t want to throw money into content that isn’t interesting to anyone.
Influencer Advertising - is finding bloggers and major social medialites to mention your brand on their social networks. Fostering relationships with influencers in your industry is going to give you some much needed exposure and street credit. You may have to give away some free product or pay for this but it is one of the fastest ways to get your brand in front of a lot of people and get those people interested in your company. It’s like having loyal customer tell 1,000 or more of her friends that she likes your product and they need to go get it now. Word of mouth marketing works and so does influencer advertising. There are whole agencies built around this one aspect of digital marketing.
Analytics Reporting - helps you understand the performance of all the efforts going into your social media accounts. One way to measure the success of these accounts is to count how many leads came in at the end of the month and how many of those became customers. Reports also allow you to make educated plans of improvement for future marketing plans.
Search Engine Optimization - There are two types of search engine optimization (SEO), onsite and offsite. Onsite SEO is finding keywords and then adding these to your site so that people can find you on Google. Off site SEO is getting bigger more reputable websites linking back to you. Both play a very big role in getting your website sell for you.
Contact me now to request a free consultation. After talking to you and determining what you need, we will send you a marketing proposal and a price quote. When we have an agreed upon engagement plan, we will start selling a bunch things for you.