What Goes into a Successful Online Marketing Plan
Data analytics help you understand if online advertising is working or not. One way to measure the success of online marketing is to count how many leads came in at the end of the month and how many of those became customers. Data analytics also allows you and your marketing team to make educated plans for improvement for future marketing plans.
Search Engine Optimization
There are two types of search engine optimization (SEO), onsite and offsite. Onsite SEO is finding keywords and then adding these to your site so that people can find you on Google. Off-site SEO is getting bigger more reputable websites linking back to you. Both play a very big role in getting your website selling for you.
Blogging is a way to educate your customers about product benefits and unique features. Blogs increase your SEO by stuffing your website with information that your users are looking for. By looking up which keywords are searched for in Google, you get immediate insights into what your audience wants. If you give it to them better than your competition, you’re going to win their business.
You may need to be active on Facebook, Instagram, LinkedIn, Twitter, YouTube, Alexa or one of the many national and international social platforms available today. Find a complete list of the world’s largest online social networks here.
Using chat bots and sending private messages is more important than getting page likes or followers. This has the highest conversion rate among anything else you can do online.
These are pages made for specific audiences that you are trying to target. For example, Denver Chiropractors might be a page you create to target individuals looking for chiropractors in Denver specifically. A landing page may not be listed in the menu but Google still sees it on your site and will send traffic to it.
Graphic Design and Videography
It’s important to aesthetically please your customers with proper well designed graphics. Video is also important for quickly relaying your companies purpose and awesomeness quickly.
Email campaigns help create an ongoing one-on-one conversation between you and your prospects. Conversion rates are very high for newsletter campaigns. ActiveCampaign and MailChimp are the best email software solutions out there.
When done correctly, paying for traffic brings a lot of qualified leads to your site. Google Ads, Facebook and Instagram Boost are just some examples of paid advertising. Paid advertising works for larger brands or high priced items.
Public Relations and Influencers
Signing up for HARO and sending out PR articles are two of the best ways for companies to gain trust and credibility quickly. Picking the right influencers to guest blog on your website or to share your product to their following will help your company get exposure fast and with less effort than managing your own social media accounts.
The Price of
There are two ways digital marketing agents are compensated; retainers or commission.
Does a retainer make sense for you?
If you are super busy, want minimal communication with your agent, let’s say once per month, need to be hands-off, dislike being online ever, then paying a retainer makes the most sense for you. You can expect to pay from $500 to $2,500/mo. This price range will get you the management of one account to all the possible online social accounts and website optimization.
Does a commissions plan make sense for you?
If you prefer paying for marketing after you get paid then commissions is a good option for you. A plan like this requires you to be more hands-on, and you can expect to speak with your agent once a week or more. Expect to pay anywhere from 3-30% commission or a set amount per lead, even if the sale doesn’t go through. Your agent will create a lot of content to publish on multiple social platforms and work on search engine optimization. Your agent may network in person at local professional events on behalf of your company.
Both are very viable options for the right business owner or company.
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