Denver has a diverse set of businesses, for example, Anschutz Corporations, manufacturing, media and news, sports and entertainment, restaurants, and law firms. Nine fortune 500 companies reside in Colorado, and 7 of those are based in Denver. South Denver is a hub of businesses, and downtown is full of entertainment and restaurants and everything else you need.
Fun fact, Denver was named after James William “Jim” Denver, a Democratic House of Representatives member who was a lawyer and a soldier? He served as the Commissioner of Indian Affairs and didn’t even live in Colorado.
Local Denver SEO is a Tough Game Because There is Much Competition
Local Denver SEO is a fun challenge because you must have the talent and skill to get your company listed on the top of Google search results. With a proper content strategy and optimization of your Google My Business listing your site certainly can rise above the rest.
Why is it important to rank on Google?
As people search for your company and it’s services or products, you want people seeing your name instead of the competition. If your name comes up in the top 5 results on the website listings and the top 4 results for your Google maps listing, then the odds of the searcher picking your company are much higher. Ranking on Google is a far better alternative to telemarketing or in-person marketing.
How to Optimize Your Google My Business Listing
- Fill out every bit of information they ask for (Pictures, Hours, Location, Service Areas, Services, Products, everything!)
- Don’t be shy and get as many reviews from your customers as you can. Most of my customers aim for 100 or more.
- Pictures are the most important. You need to have 3-6 pictures for each photo category listed.
How to do SEO for Your Website
There are many tactics for optimizing your website. Check out our article On Page SEO for a list of the most popular ways to optimize your site. The list is too long for this article.
Example of Some Local Denver SEO Results
Colorado’s Best Movers
The name itself is conducive to search results and gave this company a leg up from the get-go. With an essential website, no blog, or any added pages, Tom gets many calls weekly from his website. We implemented basic SEO tactics on his website, such as alt tags, meta tags, easy to read content, and schema markup, to name a few.
Mary, a doctorate of Ayurvedic medicine, wanted vibranthealthayurveda.com to be listed in search results for Boulder Ayurveda, a highly competitive keyword. By adding “Boulder Ayurveda” to multiple web pages and all of her blogs, she was in the top 5 for several months. She also wrote a blog about Ayurvedic for Sports Enthusiast in Boulder, CO, which helped her rankings significantly.
The next goal was rank for “Panchakarma”, an Ayurvedic service that detoxifies the body. Currently, she is ranking number 3 for “Panchakarma Denver” and “Panchakarma Colorado.”
When Mary came to us, her website had many pages, but each page lacked written content. After increasing each page to a minimum of 500 words, she started seeing results.
Mary reports to us positive feedback regarding her website and the business that has come from it.
Want Your Website to Generate More Sales Leads?
First, we run your site through our SEO tools and software. We also go through a checklist to see where there is room for improvement with your Local Denver SEO strategy. Things you may need to improve might be not having the proper word count on your pages, your page load speed is higher than 2.5 seconds, or you are missing Title Tags.
,ThereYou Deserve a Fantastic Experience with an SEO Company
As a Denver SEO agency, we are here to help your company grow and thrive in a competitive market like Denver. It’s your right as a decent company to work with an SEO agent that communicates exceptionally, understands what you need, and is always kind. Your company and it’s team are worth it.
Are You Looking for Backlinks?
Backlinks are the name of the SEO game and these links must come from sites better than yours with authority. The most authoritative links are from news sources, so if you haven’t yet, go ahead and start getting some Public Relations. If you have no idea where to start we can help you no problem. There are many affordable ways to get PR from your local news stations. Journalist are always looking for a good story.
Do you need to hire a copywriter?
Ghostwriting services are your best friend. You will cut your website responsibilities in half by hiring someone to write your website content for you. A writer will get the blog or product descriptions 90% of the way there, and all you will have to do is add in your little touches to make it sound unique to you and your company. Making small tweaks to already completed content is much easier and less stressful than doing everything from scratch yourself. Contact Us to get more information about our ghostwriting services.
Want to Write Website Content Yourself
If you choose to write the content yourself, that’s magnificent! We recommend it. Just keep these things in mind when you do. Notice how many headings are throughout this article? You will want to do the same thing in your website content. Headings make a great user experience by explaining the content below. Also, keep your paragraphs shorter than three or four sentences, and use short sentences.
Writing for the internet is nothing like writing a paper for your college course. It’s far more challenging to read on a screen than it is to read a printed book. It’s so important to use shorter sentences and paragraphs than you usually might.
Another thing to consider is the word count of your articles or pages. You need to have between 2000 and 5000 words stand out in the competitive world of local SEO in Denver. That may seem daunting, so break it down into 500 words at a time.
Always remember to genuinely try to help people by answering any questions they may have about your product or service. Focusing on the perspective of your audience will come back to you tenfold.
Do you need to set up Social Media?
Social media is essential for driving traffic to your website. Traffic is a signal to Google that your website is valuable, and therefore it needs to be listed higher in the results.
If you are in love with Social Media and have everything set up already, that’s great! If you are like most people and would rather do anything else than we can help you create your profiles to look professional and engaging. Contact Us for more information.
Do you need a website design or redesign?
Your website needs to be optimized for mobile devices first before desktop. Google recognizes that its user base is more on mobile devices than on any other screen size. It’s essential you comply with change and make your website responsive or else you have no luck in showing up on Google search results. If this means getting a new website design, then you will want to consider doing so. If your website isn’t responsive, contact us to get a free quote. Redesigns usually cost less than starting from scratch.
Local SEO Denver is a Long-Term Investment
Your website’s authority (or popularity) determines how quickly SEO changes will take to show up on Google. Authoritative sites are those that have been around for a long time and have a lot of traffic. If you have no authority, it may take up to 3 months to see the SEO changes you make take effect. Local SEO is for those with patience. If you have an authoritative site, it may take a couple of days or a couple of weeks to see the changes take effect.
How Much Does SEO Cost?
There is a wide range of costs for SEO, and it can be $800 once to $800-$2500 monthly. Depending on what your goals are and what your budget is, you can have a basic SEO service or get the whole kit and caboodle to get more results. The more you spend, the more you get. A $2,500 monthly retainer also includes PPC ads, some social media, and other services that benefit your SEO marketing efforts.
We are a White Hat SEO Company
Those who work in technology either wear a white hat or a black hat. White hat people are conservative and play by the rules. Black hats break all the rules and ruthlessly go after what it is they want.
Black hat SEO tactics include buying backlinks which Google penalizes you for by not ranking your website in their search results, which ultimately defeats the purpose of purchasing links in the first place. All the tactics discussed on this website are white hat and safe options for your company. We will only use conservative efforts to rank your website or sites because it’s worth it to us to have a clean conscious.
Do You Need a Call Tracking Number?
A call tracking number will identify which marketing efforts are working. Say you get three tracking numbers that forward to your local business line. One phone number is placed on Google, another is put on your website, and the last number is added to Facebook (or whichever social media account you use most). At the end of the week or month, you will see which marketing platform generated the most calls to you.
Hiring an affiliate or multiple affiliates is another reason to use a call tracking number. If you pay an affiliate per lead, it’s much easier to track with an automated system like call tracking.
If after reading all of this you’re convinced that you need a quality SEO service, go ahead and request a Free audit today. It will only cost you 30 minutes of your time and can make a significant impact on the marketing of your company.
SEO Tools That We Use
aHrefs is $179 per month, and it’s worth it. If you work with us, you will get its analytics on your website for free. One of aHref’s most significant advantages is a list of all backlinks that you currently have to your site. You will also get a more accurate list of keywords your website ranks for than when you look at the search console. You get so much from using aHref’s we cannot possibly mention it all here. We will say that you not only get a lot of great SEO insights for your website, but you can also get the same information for your competitor’s sites too. It’s a lot easier to beat the competition if you know what they are doing too. One of our favorite pieces of feedback that you get is a dollar amount for the traffic your site receives. The dollar amount represents how much you would have to pay in Google PPC ads to get that same amount of traffic. It’s fascinating.
Screaming Frog is the audit tool we use for your site. It’s a software you can download for free, and use it right this moment if you wish to. There is a url input at the top of it where you enter your website address, and it will generate a report for many SEO requirements. ScreamingFrog only crawls 500 pages for free. The report will include information about each page of your site, word count, load speed, meta tags, meta tag length, and many other valuable bits of information.
Installing another software onto your computer and then figuring out how to use it may sound overwhelming, so it’s a good thing we don’t mind doing it for you. Get our Free SEO audit, which includes the ScreamingFrog report and other feedback regarding the SEO health of your website. Get it within the next 24 hours if you submit a request today.
We hope this article has helped you! If it did, please leave a comment even if it just says “Hi” it helps us a lot. You are also welcomed to ask any questions that you may have. We know there is a lot to understand when it comes to Local Denver SEO, and we are happy to help you.
May your business prosper, and your revenue increase every month after reading this!
Frequently Asked Questions About Search Engine Optimization
What Keyword is my site ranking for?
To see what keywords your site has ranked for, visit the Google Search Console and go to the performance section. Under the chart with the pretty purple and blue graph, you will see options for Queries, Pages, Countries, Devices, Search Appearance, and Dates. Click on pages. You will now see a list of pages ranking on Google and in order of the most popular. Click on a page URL and then click on Queries. Now you will see a list of keywords that page is ranking for.
How is search engine optimization done?
Google uses algorithms to determine whose site is most likely to give a searcher the information they are seeking. Google uses robots to crawl a website and read what kind of information the site has. As a website owner, there are many ways to tell Google what a website page is about, and that is the art of search engine optimization. Finding out how Google is looking at your website and catering it to be what Google is looking for. For more information about everything that goes into SEO, read this On Page SEO article.
Search engine optimization list
- Page Titles
- URL Structure
- Page Word Count
- Meta Descriptions
- Alt Tags
- Sitemaps and Robots.txt
- SSL and CDN
- Responsive Design
- Internal and Outgoing Links
- User Experience
- Free Opt-in
- Schema Markup
- Google Analytics and Google Search Console
- Google My Business if it’s a local business
- Page Load Speed
- CTR optimization
- H1, H2 tags
- Social Media or Pay Per Click ads to drive traffic
The above is a list of just some of the things you can do for Search Engine Optimization.
What is search engine optimization?
Search Engine Optimization is the art of getting your website address or company information showing up in search results on Google, Bing, or Yahoo.
What is a search engine optimization plan?
After conducting an audit of your website, you will be able to create a plan that gets your site on Google search results. The Search Engine Optimization list above are ways to get your site showing up on Google.
What is a search engine?
A search engine is a website that indexes all sites on the internet. Users will go to a search engine to search for a website with the information they are seeking. Badu is the search engine in China. Google is the most popular search engine in English speaking countries and many other countries around the world.
How do you do SEO for a website?
The answer to this question is rather long. It takes many years for individuals to learn how to do quality SEO for a website. Here is a great article that outlines the many ways you can get started implementing SEO on your website today.
Why is SEO so expensive?
The value of good SEO practices is very high. A good SEO company can make or break the success of your company. Many people believe a website will sell their services for them, but in fact, it is SEO that generates hundreds or thousands of leads for your company every month. If you are a business owner, how much do you value that many leads? Is it worth spending a couple of thousand dollars a month to make a few thousand or more in revenue? Without you having to cold call or spend money on print advertising or hire a sales representative?
How much is SEO per month?
There are three ways agencies charge for SEO services, hourly, monthly, and per project.
If you pay hourly, you can expect to spend anywhere from $80-$150 per hour for an experienced SEO expert.
If you pay monthly, you can expect to spend anywhere from $700-$2,500 per month, depending on how niche your audience is and how established your brand is currently.
If you pay per project, you can expect to spend anywhere from $1,500-$5,000 depending on the scope of your SEO needs.
Can you pay Google for SEO?
You cannot pay Google to optimize your website for you, but you can pay Google for traffic, which is a valuable component to SEO. There are two types of advertising structures that Google offers, Good Adwords and Google Pay Per Click. Adwords is an ad that you place on other blog sites similar to yours or the ad that follows people around the internet after they have visited your website. Pay Per Click is when you pay to show up in the search results for specific keywords.
Does SEO really matter?
SEO is incredibly important. If you have a website, a local business, or a national business, you will need SEO to keep your company alive as we enter the digital age. Gone are the days when you solely relied on word of mouth. Today, the best way to advertise your company is through Google and Social Media. It’s cost-effective and more efficient than any other type of marketing.
For more info about Search Engine Optimization check out one of these articles
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