Crypto Investing App
- Observing friends and family use similar apps
- Watching investors on YouTube and seeing how they invest
- Creating accounts for seven different competing applications
- Investing a small amount to gain knowledge about the process
- Users are switching between the app and a calculator.
- Investors are making pie charts to understand their portfolio diversity visually.
- I found frustration in the Information Architecture. Users click multiple pages before getting the information they want or switching back and forth between pages to compare the information.
Fundamental Changes and Additions:
- Rearranging the Information Architecture
- Adding a Calculator within the Application
- Adding a Pie Chart to the Portfolio section
After several card sorting exercises, I designed a user persona, user flow, and wireframe.
Hillcrest glass is a glass repair company that offers many services, including but not limited to customer shower installation, custom cut mirrors, or glass railings.
We transformed their outdated WordPress site with a new theme and a clean, modern look. The owner’s son made a new logo, and we matched the colors and typography to rebrand the company. We included contact forms with specific questions to capture the scope of the customers’ project. We used Google Analytics to determine which pages needed more content for SEO. We improved the SEO throughout the site with internal and external links, among other strategies.
The new website generated about 3-6 qualified leads per day. Before the launch, the company received about two unqualified leads per week. The stakeholder is now looking for employees to help keep up with the work.
Bryan Matthews is an Oregon-based commercial concrete specialist. We updated an outdated WordPress site with a new theme and a modern aesthetic.
Design Notes: We reorganized the content to showcase their services instead of a list of specific customers; for example, we created a page for concrete polishing instead of having a page for Starbucks. We also used only images and content related to commercial properties because they have discontinued serving residential homes. The shift in content focus and Information Architecture has generated more qualified leads and increased revenue.
More Highlight Web Design Projects
CacheQ is a startup developing a software product that will allow software developers to deploy their applications easier and faster.
Design Notes: The website showcases their futuristic ideas and accurately describes their problems. I accomplished this by designing a cool and modern website with content provided by the customer. I organized the content into bite-sized information throughout the site to make for a more user-friendly experience.
HTML / Hand-coded Site
GWC uses AI for weather forecasting globally, and a few of its customers are Yahoo, WeatherBug, Accuweather, and Excel Energy.
Design Notes: I wrote every line of code on this website and learned a lot about HTML, CSS, & JS in the process. Three service pages were PDF documents, and each was the same PDF document that created a confusing user experience. We made individual pages and created content specific to each service. Each service now has a PDF specific to its data, and we successfully use these to capture emails from site visitors. I also created an interactive PointWX map that feeds users weather data globally and reduced their website from 60 pages to 20.
Additional Web Design Projects
We transformed an outdated site to look and feel up to date while maintaining the traditional aesthetic found in Chris’s custom home designs.
A simple website to showcase the published works and experience of a Veterinary Pathologist.
A Denver-based Home Health Care company needed a website that was easy to maintain and easy for her employees to use as a learning resource. We created a login page and education portal for the nursing staff. The dashboard allows management to easily see the data and status of the staff training progress.
We replaced the old retired HTML site with a modern aesthetic that shows this lawyer is back in business.
We transitioned this e-commerce site from WordPress.com to WordPess.org. We added a shopping cart with WooCommerce to help this practitioner make it easier for clients to get their medicinal treatments. Additionally, we updated the appearance to modern and clean.
Zebulon Solutions was proud of their new commercial video and wanted a new WordPress theme that would help them expose it. We added it to the header on the Home page and included the full version on the About Us page. We also updated the appearance of this site with not only a new theme but also colors to match their new logo. We enjoyed creating the custom graphics for this site.
HTML / Hand-coded Site
We created a modern website for the most innovative accounting firm in Colorado. The owner is the founder of a startup and needed a website that showcases how forward-thinking he is.
Design Notes: Almost every part of the site is interactive in a way that you might not expect but remains a delightful experience. The redesign successfully attracted customers with higher revenues.
Kurt Brewer is a fabulous attorney, and we needed a website that says exactly that. From the pictures to the transitions, this website fits this man’s personality perfectly.
Peak Benefit Solutions, LLC built their company for two years before getting a website, and we were happy to be their web designers.
This event needed a website, and the host needed it fast. My Web Dev Girl was happy to help.
Lumi Lash wanted something straightforward and beautiful, and we delivered.