Digital Marketing

One of Colorado’s Best Website Designers

 11 Things Your Website Needs, at Minimum 

  1. Visitors know exactly what your site is about in 5 seconds of being there.
  2. You have a call-to-action button above the fold.
  3. Your contact/location information is easy to find, wherever you are on your site.
  4. Your site is aesthetically pleasing and functionally easy to use. If your site looks out of date, it will appear you are out of business. A modern look is so important.
  5. Relevant, original and useful content is written in a way that your guest can easily read it. You have to write your own content and use royalty-free images, you cannot just use information off Google.
  6. Each page has a minimum of 800 words for it to show up in Google Search Results.
  7. Your site has several layers of security in place, those Russians really like testing us.
  8. Your site is GDPR compliant if you are selling or advertising in the UK.
  9. You are ACA compliant (meaning accessible) if you are brick and mortar or municipality.
  10. Analytics tools are in place to measure the performance of your website. A couple of examples include Google Analytics, HotJar, and aHrefs.
  11. Proper hosting is crucial to a good foundation for growth with your site. You do not want a website that will crash because the server can’t handle large amounts of traffic or content.

What is SEO?

SEO is an acronym for Search Engine Optimization which is basically a verb. It’s making your website show up in the search results on any searching site, for example, Google, Bing, Alexa, or Duck Duck Go.

It’s increasing your chances of being seen on the first page when people search for “Chiropractors in Longmont” for example. If you’re showing up on the first page of these search results your prospect is going to click on your website and hopefully call you.

It’s finding out what people are looking for on Google by using the Google Keywords Planner and then building your website to answer those queries.

The Price of

Digital Marketing

There are two ways digital marketing agents are compensated; retainers or commission.


Who retainers make sense for.

If you are super busy, want minimal communication with your agent, let’s say once per month, need to be hands-off, dislike being online ever, then paying a retainer makes the most sense for you. You can expect to pay from $500 to $2,500/mo. This price range will get you management of one account to all the possible online social accounts and website optimization.


Who commissions make sense for.

If you prefer paying for marketing after you get paid then commission is a good option for you. This requires you to be more hands-on, and you can expect to speak with your agent once a week or more. Expect to pay anywhere from 3-30% commission or a set amount per lead, even if the sale doesn’t go through. Your agent will create a lot of content to publish on multiple social platforms and work on search engine optimization. Your agent may network in person at local professional events on behalf of your company.

Both are very viable options for the right business owner.

What Goes into a Successful Online Marketing Plan

Analytics Reporting

Data analytics help you understand if online advertising is working or not. One way to measure the success of online marketing is to count how many leads came in at the end of the month and how many of those became customers. Data analytics also allow you and your marketing teato make educated plans of improvement for future marketing plans.

Search Engine Optimization 

There are two types of search engine optimization (SEO), onsite and offsite. Onsite SEO is finding keywords and then adding these to your site so that people can find you on Google. Off-site SEO is getting bigger more reputable websites linking back to you. Both play a very big role in getting your website selling for you.

Blogs

Blogging is a way to educate your customers about product benefits and unique features. Blogs increase your SEO by stuffing your website with information that your users are looking for. By looking up which keywords are searched for in Google, you get immediate insights into what your audience wants. If you give it to them better than your competition, you’re going to win their business.

Social Media

You may need to be active on Facebook, Instagram, LinkedIn, Twitter, YouTube, Alexa or one of the many national and international social platforms available today. Find a complete list of the world’s largest online social networks here.

Engagement  

Using chat bots and sending private messages is more important than getting page likes or followers. This has the highest conversion rate among anything else you can do online. 

Landing pages 

These are pages made for specific audiences that you are trying to target. For example, Denver Chiropractors might be a page you create to target individuals looking for chiropractors in Denver specifically. A landing page may not be listed in the menu but Google still sees it on your site and will send traffic to it.

Graphic Design and Videography 

It’s important to aesthetically please your customers with proper well designed graphics. Video is also important for quickly relaying your companies purpose and awesomeness quickly. 

Newsletters 

Email campaigns help create an ongoing one-on-one conversation between you and your prospects. Conversion rates are very high for newsletter campaigns. ActiveCampaign and MailChimp are the best email software solutions out there. 

Paid Advertising  

When done correctly, paying for traffic brings a lot of qualified leads to your site. Google Ads, Facebook and Instagram Boost are just some examples of paid advertising. Paid advertising works for larger brands or high priced items. 

Public Relations and Influencers

Signing up for HARO and sending out PR articles are two of the best ways for companies to gain trust and credibility quickly. Picking the right influencers to guest blog on your website or to share your product to their following will help your company get exposure fast and with less effort than managing your own social media accounts.